May 05, 2023, 05:40 ET
QYOU Media's Channels Division has been making a significant impact in India, thanks to the dedication of our talented team members and the publicity generated by numerous news articles and blog posts. In this blog post, we celebrate these achievements and highlight the key articles that showcase our expertise and the influential figures within our company driving our success.
Both Simran Hoon, our CEO and Krishna Menon, our COO, are recognized as influential figures within the Indian media space. Their leadership and expertise have contributed immensely to QYOU Media's success in the region. In recognition of her industry insights, Simran was recently invited to speak at the 2023 FICCI Frames, where she was quoted saying
“The Television landscape has altered rapidly given the shift in consumption patterns of the price conscious consumer. Free will ride over Pay, multi-platform distribution & monetisation models will be compelled to reinvent themselves in 2023.”
FICCI Frames has been a definitive platform for the Media & Entertainment Industry for over 22 years, providing a space for industry professionals to discuss sector-related issues, share global best practices, and showcase cutting-edge technologies. As an unparalleled platform for exchanging ideas and knowledge, FICCI Frames has brought together more than 400,000 professionals from India and abroad representing various sectors of the industry.
Cross-media Measurement: An Unsolved Mystery?
A recent article published in The Financial Express, titled "Cross-media measurement: An unsolved mystery?" explores the question of whether a platform is effectively addressing the intended demographic or not. The article highlights QYOU Media's innovative approach to tackling this challenge and features insights from our very own Krishna Menon.
Krishna Menon, our Chief Operating Officer, contributes his expert opinion to the discussion by stating,
"Lack of unified system leads to issues in measuring effectiveness."
This statement emphasizes the importance of a unified system in accurately evaluating the reach and impact of a media platform. At QYOU Media, we understand this challenge and are dedicated to developing and implementing a cross-media measurement system that accurately assesses the effectiveness of our content across various channels and demographics.
All You Need to Know About 'FAST Channels'
In another article on afaqs.com titled "All you need to know about 'FAST Channels'", Krishna Menon shares his belief that FAST (Free Ad-Supported Streaming TV) channels will see success in India over the next couple of years, eventually becoming the primary source of entertainment for many viewers. He explains that free content works well in India, with the growth of streaming being driven by the adoption of ad-supported video on demand (AVOD). This is largely due to the audiences' willingness to watch ads in exchange for free TV content.
The recognition and publicity we have received from articles such as those published in The Financial Express and afaqs.com are a testament to the hard work and dedication of our Channels Division team. We would like to extend our heartfelt gratitude to our influential leaders, Simran Hoon and Krishna Menon, for their unwavering commitment to excellence and innovation. As QYOU Media's Channels Division continues to expand its presence in India, we look forward to achieving even greater success and building upon the strong foundation laid by our exceptional team.